Back Stage Celebrity Events


About SAE

Lenny Herron

Professional Celebrity Promoter, VIP Parties, Merchandising, Swag, Booking and more...

Who is Lenny Herron?

Lenny is a professional representative for celebrity artists and specializes in providing merchandising, VIP Party, and influence management.

What Does Lenny's Team Do?

Simply put, we provide a full lifecycle of services to our clients.  We work very closely with our clients and are excited to provide second to none service in merchandising, VIP party, Backstage, and special experiences for fans and celebrities.  We also provide booking services and help elevate a clients exposure by acquiring sponsorships, artist endorsement contracts, and on-site merchandising/post event sales.

Lenny’s best passion is seeing his clients excel in the entertainment space.


Accomplished and emerging artists striving to make their mark through music and entertainment.

The Key to bringing people together for the Future is Music.

Lenny Herron:

Backstage Celebrity Events.