Our Story
ABOUT
SAE INC
The global leader in tour merchandise and VIP celebrity experiences.
500+
Events Produced
200+
Celebrity Partners
40+
Countries Served
15+
Years in Business
Who We Are
CLIENT AND FAN
FIRST
SAE Inc was founded by Lenny Herron — a world tour veteran who has traveled the globe with artists, bands, and comedians. That firsthand experience on the road is the foundation of everything we do.
At SAE, we put the client and fan first. Every decision we make — from merchandise to VIP experiences to full event production — is made with one goal: delivering moments that fans and clients will never forget.
Our clients include world-renowned icons The Jacksons, The Village People, comedian Henry Cho, and the Rock the Dock Tour — featuring classic rock legends Ambrosia, John Ford Coley, Walter Egan, and Eliot Lurie of Looking Glass.
15+
Years of Excellence
Lenny Herron
Founder & President
The People Behind the Magic
Lenny Herron
Founder & President
Lenny Herron has toured the world with an array of artists, bands, and comedians — bringing world-class entertainment to fans across 40+ countries. At SAE Inc, Lenny built a company around one core belief: the client and the fan come first. That philosophy has earned SAE the trust of iconic acts including The Jacksons, The Village People, comedian Henry Cho, and the Rock the Dock Tour featuring Ambrosia, John Ford Coley, Walter Egan, and Eliot Lurie of Looking Glass.
Let our team at SAE help you create the perfect VIP event. We develop unparalleled experiences for you, your clients, and your guests.
What Drives Us
OUR VALUES
Excellence
Every event we produce is held to the highest standard. From the first inquiry to the final curtain call, we deliver nothing short of extraordinary.
Global Reach
With operations on six continents and relationships with talent agencies worldwide, we bring the world's biggest names to your stage.
Relationships
Our network of world-renowned celebrities, promoters, and venues is built on trust, respect, and decades of successful partnerships.
Execution
Ideas are nothing without flawless execution. Our production team handles every detail so you can focus on the experience.
What We Do
OUR SERVICES
- Worldwide Tour Merchandise
- VIP Celebrity Meet & Greets
- Private Event Booking
- Corporate Entertainment
- Award Show Production
- Brand Activation Events
- Charity Galas & Fundraisers
- International Tour Management
Who We Serve
CLIENT ROSTER
- The Jacksons
- The Village People
- Ambrosia
- John Ford Coley
- Walter Egan
- Eliot Lurie (Looking Glass)
- Henry Cho
- Rock the Dock Tour